They say that a rich man has a bigger bookshelf than his TV. Interesting as it is, the richest don’t just have any books. They have the cream de la cream. Some may ask, “How do I improve my bookshelf?” Well, the answer is quite simple. Look for book suggestions from the people who have succeeded in the fields you wish to explore. In this article, we will discuss six books suggestions from Jason Guck, a very successful entrepreneur and businessman.
Neil Rackham’s “SPIN Selling”
The success of any business idea or endeavor is dependent on the capacity of its marketing. Selling is a critical aspect of a business. Those who can sell better are the ones who end up succeeding. In his book, Neil Rackham highlights what works and what does not, after an analysis of over 35000 professional sales calls. He points out that the quality of sales questions profoundly impacts the rate of closing. Mr. Guck worked at 5Linx, a multimillion-dollar company, for more than two decades as the executive vice president sales division. He agrees strongly with the ideas discussed in the book.
Eric Ries’ “The Lean Start-Up”
How a business starts impacts the trajectory it takes. Most people might think that planning in terms of working capital is enough to get the business going. However, according to Ries, there are a lot of unnecessary steps taken when one venture into business blindly. Ries suggests a method that helps validate your start-up without investing too much time and money. Unlike most people, Mr. Guck started doing business at a tender age. Consequently, he has been involved in many business startups. He co-founded a multi-million enterprise along the way. He recommends this book if you wish to start your business venture.
Thomas Stanley’s “The Millionaire Next Door”
The reason why most people want to establish businesses is to become wealthy. However, there are very few who understand the difference between a wealthy lifestyle and a lavish one. This masterpiece is a must-read for anyone who wishes to become wealthier. It opens up the reader to a whole new world where wealth is not the income you make but the life you live. Mr. Guck strongly advises his followers to focus on the quality of life and not the number of zeros on checking accounts. According to Mr. Guck, this book can systematically build this new perspective.
Dale Carnegie’s “How to Win Friends and Influence People”
Business success requires a great deal of persuasion, after all, a business is just a transaction. To get the benefits of any or all business deals, an entrepreneur should be well and ready to negotiate the terms that go well for them. Carnegie’s book takes the reader into a psychological journey showing you how to make true friends and appreciate humanity. The main idea is that we should avoid criticizing people if we wished to develop a close relationship with them. Mr. Guck advises entrepreneurs to read this book if they wish to establish lasting partnerships in the business world.
Robin Sharma’s “The 5 am Club”
Perhaps everyone needs to read this one. This is a self-help book that aims to instill positive new habits to those who wish to be successful. According to Sharma, waking up at the break of dawn and setting up a day’s plan can significantly help a person develop a master personality. The book breaks down how anyone can develop a winning personality as long as they believe, and convince themselves that they are winners. With his years as a life coach, Mr. Guck recommends the book to anyone willing to develop a better attitude towards life.
Sun Tzu’s “The Art of War”
This book is the ultimate strategy guide. Tzu was an ancient Chinese commander who wrote this book about a millennia ago. However, the philosophies in the book remain relevant in both war and business. Mr. Guck recommends this book for any entrepreneurs about to undertake a business venture. Planning things helps one overcome numerous challenges waiting for every startup in the ever-changing business world.
With these books suggested by Jason Guck as a guide, entrepreneurs should be confident enough to have faith in the journey.